TikTok marketing for hotels: is it worth it?

‘Authenticity is immediately getting to be the new cultural currency’,- Richard Hyde, running director of Smaller Luxury Hotels.

Buzzwords like authenticity have surrounded advertising and marketing efforts for several years as advertisers of all kinds have executed brainstorms on how to seem to be far more relatable to the people they are promoting to. That consists of hoteliers. 

TikTok is the second most visited site

The Gen Z member of the social media household, TikTok, has an algorithm that prioritizes content material sorts about creators. Marketers who have experimented with to chase achievement with immediate response adverts on the system have unsuccessful – “unscripted, off-the-cuff content material blew the direct-reaction-type content material away in all of our metrics. Testimonials [also] always do very well and go on to perform in very simple static advertisements with serious individuals.” – Jeannie Assimos, head of material for Way.com.

TikTok identify themselves ‘the top destination for quick-type cellular video. Our mission is to encourage creative imagination and carry pleasure‘. They are a social media platform created upon sharing limited video clips that normally proceed to loop. 

TikTok and the travel market

A lot more not long ago, travel corporations in their droves have started making use of TikTok to establish brand name consciousness and attract new prospects. There are a lot of explanations for this – it really is the most downloaded app for two a long time in a row, it dangles the probable for international attain and the video format gives hoteliers the prospect to immerse folks in their surroundings as well as showing off their brand’s personality

An example within just the travel marketplace is Reserving.com’s TikTok campaign throughout the summer – TikTokMadeMeBookIt (the prize is a excursion away, and to win, people should reside in a sure site, ‘like’ the video, adhere to @bookingcom, and be able to go away inside 48 hrs.

“The TikTok local community is presently actively engaged in vacation articles – #vacation has a lot more than 90 billion views – so it is a all-natural in good shape for Scheduling.com to be an energetic aspect of this,” – Director of Social Media at Booking.com, Laura Kaye. Like everything new, it requires to be examined out in purchase to come across the correct balance, find out what operates. Even the greatest firms do this! ‘We don’t seriously know what the TikTok community is seeking for. We’re employing the launch to make an audience, and we’re attracting folks by giving absent visits and placing out a bunch of different articles to see what is resonating.’ – Laura Kaye

Skyscanner is one more brand who are starting up to take a look at TikTok. Like a lot of travel manufacturers supplying it a stab, they feel TikTok is a great way to hook up with individuals in the ‘discovery phase’ of their journey. 

The travel tag on TikTok is a person of the most well-known, with at the moment about 50 billion sights

As a movie-centered social media app, TikTok is the ideal lodge marketing and advertising resource to showcase all the things your hotel has to give persons. 

Other preferred tags contain #smallluxuryhotels (much more than 3 million sights), #hoteldesign (extra than 13 million views), and #besthotel (33 million sights)

Although we really don’t assume it’s really worth paying out hours of your time intricately editing TiktTok video clips, it is worth seeking at from a brand recognition stage of watch – if you have the resources in-residence to do so. You will achieve end users with content material that is enjoyable, beautiful or with something that feels much more private, more unpolished. 

TikTok fosters the greatest engagement prices for every post out of all social media platforms

How ought to you go about utilizing TikTok as a lodge?

Engage with other users

TikTok is now the most partaking social media system. As a hotel, you can benefit from this by likely for it and engaging with other people by liking/replying to feedback and answering inquiries in the Q&A portion of your profile. 

Allow for your perception of humour to glow

It is in the mother nature of TikTok to aid pleasurable and humour. As a hotelier, really don’t be afraid of this – have some exciting with it! 

Clearly show off what your lodge has to give

There’s a great deal you can do to display off your home on TikTok, and as opposed to building videos for the likes of Instagram and Facebook, the attractiveness of TikTok films is that they are shorter – which mean there’s only area for the ideal bits. What sort of amazing facilities can you showcase? Do you have any unmissable views from a rooftop or balcony? Serving 5-star food? Display it off in a flash on TikTok. 

You can also demonstrate folks what is going on ‘behind the scenes’ with employees or at numerous fascinating times all through the calendar year. This can be another spot where you deliver a bit of enjoyment and humour into the combine. 

Give a tour

You are very well applied to posting excursions on Facebook or Instagram we picture. Use TikTok for this too. It is all about enticing customers into looking at your property and its environment, much too.

Try out partnering with a neighborhood influencer 

If you are at any time taking into consideration operating with an influencer, it is really usually a good notion to try doing work with a ‘micro’ 1, or another person local (a ‘micro’ influencer commonly has less than 10k followers). Operating with scaled-down, community influencers can aid to situation your hotel as a champion of the group while also expanding your get to.