BCD Travel vs CWT - 2022 Comparison

Significant hotel group, Accor, is focusing greatly on Asia for its upcoming developments in high end segments.

In accordance to the group’s Q2 financial report, at the conclusion of June it collectively had a pipeline of 1,215 accommodations and 212,000 rooms.

Higher finish hits

And for Accor’s significant conclusion upcoming accommodations, the TOPHOTELPROJECTS databases presently information 573 assignments underway, totalling 113,550 keys.

Of these, 45%, equating to 260 assignments, are situated in Asia. Accor’s property European continent signifies 27% of the total – 157 substantial end projects, although Africa comes in 3rd spot with 9%/55 web sites.

Asian domination

Drilling down further geographically, we find that China is much and absent the chief when it comes to personal countries, with 93 significant end developments. Joint next are Saudi Arabia and Vietnam, with 22 constructions apiece, whilst European nations around the world finally get a search-in with a joint third location for the Uk and Germany, at 21 developments apiece.

Asia metropolises dominate the best ratings for city counts too. Qatari funds Doha will come best with 10 lodges, Manila and Dubai are joint runners up with seven, whilst Singapore follows closely powering with six sites.

Grand models

This 7 days, Accor’s brand name restructuring took influence, with the resulting  the two arms remaining: Overall economy, Midscale & Premium, comprising the ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman brands and Luxury & Way of life, bringing collectively Accor’s luxurious brands as very well as the group’s way of life entity, Ennismore.

On the superior finish hotel enhancement score for specific brands, our database indicates that worldwide business and leisure strand, Novotel, qualified prospects the way with 56 entries. Comfy designer marque, Ibis Variations rates as next in our record, with 52 assignments, even though govt life-style upscale hotel model, Pullman Inns & Resorts, requires the previous podium area with 43 homes.

Leaning into luxury

It looks like Accor is actually leaning into the luxury segment, with at minimum 236 5 star developments underway, with upscale four star internet sites topping 225 properties.

2023 is at the moment the pipeline peak, with circa 165 deliveries all through the yr – 29% of our superior conclude tally. 2024 follows in second put with 109 completions, equating to 19%, whilst the very last few months of 2022 must see a further 88 motels coming on-line.

Asian archetypes

Typifying Accor’s Asian charge, we have Sofitel Doha West Bay, a 420-key house opening in the Qatari money in Q1 2023 together with the 396-room Novotel Doha West Bay. The twin tower web site is in one of the most sought-after places in Qatar.

More east, Pullman Tianjin Kunlun will insert 300 keys to Chinese capacity. The hotel will cater for both  business or leisure travellers and will aspect a 800 sq m pillarless ballroom and six conference rooms.