92 - How Your Hotel's Digital Presence Impacts Recruiting and Staffing

Host Ryan Embree discusses strategies hoteliers can assistance bring in personnel in the midst of the staffing shortage by concentrating on their digital presence. From status administration to social media to review responses, hoteliers require to make sure their resort is providing the ideal perception not just to guests, but to potential staff as very well. Hear now to learn what you can do to enable overcome the staffing crisis at your hotel.

Episode Transcript

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Ryan Embree:
Welcome to Suite Place where hoteliers examine-in and we look at out what is trending in lodge marketing. I’m your host, Ryan Embree.

Ryan Embree:
Hi all people. And welcome to a different episode of the Suite Location. This is your host, Ryan Embree. Thank you for signing up for me and listening in. We have acquired a terrific episode for you currently. And today we’re gonna be talking about recruiting and using the services of. Now I’m guaranteed this is a dialogue that you’ve experienced with a whole lot of your teams suitable now. I know we are hearing it all about the country. Exactly where can I discover personnel? We are just seeking for a lot more and far more hospitality pros to fill our front desk personnel, to fill our administration teams. Management groups out there searching for persons. We experienced just gotten more than this just devastating pandemic to our industry, and now we have this staffing disaster. Resorts cannot come across men and women correct now to perform. So what this episode is talking about is how your hotel’s presence impacts recruiting and employing. Now I know that is a weird correlation.

Ryan Embree:
Your hotel’s electronic presence, factors like social media, testimonials, even evaluate response, but this has an influence. And which is what we’re gonna speak about right now. But to start with we’ll get started off with a brief pair stats. Now, hospitality employment is however down 1.2 million careers from in which it was in February 2020. 1.2 million, which is so sad since this is a individuals-serving-persons industry. So when we can’t locate the people today to give these wonderful hotel ordeals, we definitely see that impacted every single single working day and, and could affect holidays and, and the, just the general visitor expertise. So contact it the fantastic resignation, connect with it whichever. The hotel market is a reduction of 7.2% of its workforce. Now that’s compared to 2% for the relaxation of U.S. employment. So hospitality has been extremely impacted from this staffing shortage, and it’s just so challenging to get people again, to operate for our motels.

Ryan Embree:
So it is an staff position industry. As you can consider, staff are getting to pick the place they want to get the job done. They’re going to do their because of diligence ahead of signing on, and that’s exactly where your lodge electronic existence will come into engage in. So today what we’re gonna do is we’re gonna examine the way all over again, your electronic presence impacts recruiting and the to start with location we’ll start is status administration. Now just like Glassdoor, workers are likely to look at your hotel’s testimonials to see exactly where they are gonna be doing the job. They’re gonna question the issue, “What will my working day in the existence appear like at this house?” Now, a really good workout that I would advise to you, the hotelier, is to go to your hotel’s opinions on the net. So assume about Glassdoor, appropriate? When someone’s searching to perhaps indicator on and grow to be an employee, they go test evaluations for that firm on the site Glassdoor.

Ryan Embree:
So of training course, staff members are gonna do this for your resort simply because there’s public testimonials on the internet about your resort encounter there. So the work out would be, is examine all of those people testimonials and visualize that as a substitute of them currently being reviews, visualize currently being guiding the front desk and listening to that suggestions specifically from your guests. How numerous times is that guest complimenting you? How quite a few moments are they energized to converse about their keep with you? How lots of instances are they remaining yelled at? How lots of situations are you currently being requested to remedy complications? So your unfavorable testimonials, simply because that is what is likely through a probable employee’s thoughts as they are looking through the assessments. No one needs to function at a hotel where they are regularly obtaining to resolve difficulties or items are heading improper. They wanna get the job done someplace that is exciting, persons are experiencing by themselves and possessing genuinely good activities. So that is how your popularity administration can influence hiring and recruiting for your resort.

Ryan Embree:
We have read so much about mental wellness around the previous few decades. So that is what these staff members are gonna be wondering about. What kind of toll is doing work at your residence heading to get on my psychological well being in comparison to it’s possible the residence down the street that is having to pay a really identical wage. So that could be the variance there. Now, a different issue that your status is gonna answer to a potential personnel is what’s the longevity of this business enterprise of your resort. So if you appear onto TripAdvisor and see that you are just staying just smashed with unfavorable critiques, and this individual has been in the hospitality for yrs and yrs, 2020 was just all-around the corner, just a couple years in the past. They went via all of these furloughs and getting layoffs in our resort field mainly because vacation wasn’t going on any more. So they are a great deal more cognizant now of the longevity of your small business.

Ryan Embree:
And they are gonna seem and say, “If I signal on this resort, can I make this a vocation? Will I be able to be in this article for a few yrs, a decade even, and in fact advance up, or will this resort small business not be listed here any more because of the way that it’s trending ideal now on name sites?” Yet again, just anything to assume about. And this is the, this is the attitude that these employees proper now are getting as they’re, as they are executing their career lookup. And then finally, when it will come to standing management is an employee’s bodily health and fitness, appropriate? So health and security, COVID 19 wellness protocols. If they see critiques chatting about absence of cleanliness or even speaking about COVID 19, unsafe journey circumstances for your company, how do you feel that is likely to make a opportunity personnel come to feel? So just some factors to consider on when it will come to how your hotel’s track record can make an effect and vice versa.

Ryan Embree:
If you’ve got some really terrific critiques, I would say, use that in your pitch to consider to get persons to arrive and stay with you. If, if individuals are consistently conversing positively about their lodge practical experience or mentioning some of the other staff members members on your workforce, that’s one thing to share on these recruiting web pages. And that is one thing to share in these interviews and talking about the do the job ecosystem that you are creating and cultivating that operate natural environment and which is anything we’re gonna talk about a little little bit later on when we talk about social media. Now, yet another aspect that I want us to, to definitely see exactly where there’s an impact in recruiting and selecting is review reaction. So just one factor that we all do, no make a difference if it’s resort field or tech or finance or something, is we want to know who we’re performing for, appropriate? Our boss and, and how they are likely to deal with us.

Ryan Embree:
One particular of the methods that presents a possible staff a clue on how they’re gonna be managed is wanting at the way that difficulties are solved on home. And one particular of the largest sites and, and home windows that a possible personnel can get a fantastic appear at that is through your critique responses. So are you even addressing troubles at the assets? If that personnel in their shoes states, I might have an problem and I have to have to appear to my boss for that, are they heading to listen to me? How are they gonna challenge resolve? What form of problem solver talents does my boss have? Once more, some superior insights and means to look at that is, are you responding to your testimonials and how are you responding to all those assessments? So some thing to consider about, and the final aspect of our electronic existence that we’re gonna chat about currently is social media.

Ryan Embree:
Social media is a different spot that specifically younger generations are frequently on and wanting at and give a glimpse into what form of function setting you are cultivating at your home. It could be a wonderful position to recruit. Places like clearly LinkedIn are important for recruiting. Facebook, Twitter, Instagram: now we can use these as a recruiting device conversing about the open up positions, possibly giving some details about the position, but I would argue that staff members will also glimpse at your assets on social media and commence to make some assumptions on, “Okay, what would it be like if I labored in this article?” So one of the places that we can make your residence a lot more desirable than possibly competitors is recognition applications. Emphasize some of your other staff members users there. Individuals really like currently being identified, in particular in an atmosphere where you do not genuinely get a lot of thank yous from your company on a day by day basis.

Ryan Embree:
The expectations given that COVID 19 have risen to all time substantial. So the strain level for your personnel, you will need to continue to keep in verify and which is, what’s resulting in a great deal of this personnel attrition. So recognizing your staff members is a small tiny token of appreciation that companies can do, and really will give you some goodwill going forward as staff are hunting for potential landing spots and help you in your hiring journey. It’s possible highlighting some of your other personnel if any of them have moved by means of the ranks. When I was functioning at a couple accommodations, I begun off as a bellman, going to the entrance desk, chatting about those inner promotions. Which is gonna give that likely staff which is searching a journey in a occupation path if they choose to sooner or later be a part of your group at your resort. Highlighting some of the points that you’re executing on property.

Ryan Embree:
So, organization parties, holidays, celebrations, birthdays. We want to build a extremely enjoyment ecosystem at operate. Every person needs to appreciate what they do. So the far more moments that you can emphasize probably a dive in motion picture at the residence, this is gonna be excellent for your, clearly your tourists and your attendees that are gonna see this, but you do not truly think about it and how it seems to be as, as a potential employee, appropriate? If I’m wanting to get hired as a front desk agent, and I see that a lodge, every other Friday in the summer months does a dive in movie, that could be one thing that I could say, “I’d really like to get concerned in that. That looks like a good deal of fun. This could develop some really great memories” compared to someone that, that definitely does not have this form of function calendar going on. So, and then charitable operate.

Ryan Embree:
So these are, again, it is a get-get situation. You’re performing very good, but now more than ever with workforce really acquiring their selection on where by they wanna do the job, they wanna perform for anyone and for a little something, for a bring about. So if you’re performing charitable do the job, if you are undertaking some sort of foods drives, charitable activities at the residence, this could be some thing that new hires could really feel a purpose for and want to be a element of and be part of. So any kind of charitable works that you’re accomplishing all over again, that’s a earn-earn circumstance for the lodge, for the reason that it’s very good PR as very well for them. So I stated this ahead of expectations have risen exponentially and this has triggered a lot more strain than at any time. So a person of the strategies that we can definitely choose the tension off the restricted team that you have now is outsourcing some of these factors.

Ryan Embree:
So evaluate response, track record management, social media, we have noticed through the staffing crisis, GMs, DOS’s, entrance desk supervisors have to consider on responsibilities that they’ve in no way accomplished ahead of. Cleansing rooms, repairing items on property. Even something as uncomplicated as homeowners responding to reviews, they employed to have employees in a position to do that. This results in a large amount of stress and a whole lot of motels proper now are turning to third bash vendors, these types of as Vacation Media Group, to take the stress off so that the minimal team that they have can seriously aim on the friends and be certain your hotel’s name and digital presence are being dealt with effectively. What it comes down to is a improved status usually means staff is extra possible to be happier, remain longer and do a much better occupation all round. So once more, we know this is a substantial crisis proper now, lodges ideal now are on the lookout for, for personnel in all places.

Ryan Embree:
And they’re for just about every solitary benefit to try out to get in advance of the competitors and seize some of these, these workforce and, and enable them male their house to give the ideal resort expertise and visitor knowledge that they can. So with this episode, you definitely need to look at how your hotel’s on the web presence is impacting that recruiting and using the services of to a new candidate that’s doing investigate for your home. So if you’re intrigued in mastering a lot more about some of our methods at Travel Media Group and how we can maybe just take some of this things off of your plate, you have in no way viewed as acquiring a 3rd get together do your social media just before or reply to your evaluations, get to out to us. We would adore to converse with you. We’ll give you a session and show you what makes us the very best at what we do. So I want to thank you for listening now, and we’ll chat to you up coming time on the Suite Spot.

Ryan Embree:
To be a part of our loyalty software, be absolutely sure to subscribe and give us a 5 star score on iTunes. Suite Location is generated by Journey Media Group with cover artwork by Bary Gordon. I’m your host, Ryan Embree, and we hope you loved your remain.