Sign up for Suite Location podcast host Ryan Embree, and hear in to the celebratory 100th episode in which we get you, the listener, down memory lane and reflect on all the intriguing material we have lined on the podcast around the past four several years, as well as talk about impending new written content that listeners can search ahead to this tumble.
Episode Transcript
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Ryan Embree:
Welcome to the Suite Location where hoteliers check out in and we verify out what is trending in resort marketing. I’m your host, Ryan Embree. Hi everybody. And welcome to the 100th episode of the Suite Spot. Thank you all for becoming a member of me. This is your host for the hundredth time, Ryan Embree I’m just so content that we at last made it to this episode. This is a very humbling working experience. You know, we commenced this podcast, this electronic promoting podcast again in 2018. It is just so considerably assistance from Journey Media Team and, my teammates around the a long time. I keep in mind the first episode when we were being seeking to make a decision on the name. We experienced, a pair unique names. We landed on the Suite Location and here we are at episode 100 4 yrs later, just some swift points just before we get commenced. And we absolutely are gonna share some material nowadays, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now about this earlier, back again in 2021 and Stitcher as very well, we have got over 50,000 plays and 600 followers from these sites. So once again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So now with episode 100, these types of a celebratory milestone, I figured what we do right now is it’s possible actually count down some of my most loved and seriously the most played and well-liked tracks that we’ve had more than these earlier a hundred episodes. We included a great deal of subject areas when it comes to hotel electronic promoting. And it is humorous to hear back again to some of the very first pair episodes. The subject issue in which we discuss about on the Suite Place is know-how is social media is name management for, for lodges, and this know-how advanced so immediately. So fascinating to go back again to all those to start with pair episodes, to see what we have been talking about and, and how that genuinely bridges to right now and see how considerably points improve. So let us start off the countdown, the selection a single. So we’re not gonna perform backwards. We’re gonna commence at range 1 and perform our way down. Variety just one, basically episode 84, how to sector your hotel’s breakfast solutions. And we did not foresee for this episode to be so well-liked, but it tends to make feeling, appropriate? A person of the points I know I have talked about on this podcast, just one of the items that truly transformed the most during these, these previous couple a long time with the pandemic is how a hotel serves breakfast to his visitors. It’s a staple. It’s anything that we’re all utilised to as travelers coming to the assets, looking at that breakfast buffet, seeing that waffle maker, in some cases that sizzling breakfast, that continental breakfast and how that is definitely improved, suitable? And of course it began with the pandemic of a health and basic safety problem of hoping to decrease close contact in between your friends and your workers. But then it’s type of also in 2021, 2022 has grow to be a staffing problem, proper? A great deal of hotels nonetheless are battling with this, and they are not ready to employees their breakfast space. They are not in a position to retain up with the guests that are coming in and out cleansing soon after them generating guaranteed that the food is becoming refreshed. So, you know, this episode, we took a deep dive into stating not only how to market your breakfast alternatives, but how to established the correct anticipations of what your breakfast offerings are at this time, due to the fact there is just these types of a significant spectrum there of where by resorts are at. And some of that also is dependent on exactly where you’re positioned in the region, right? We noticed some components of the place, that had been a whole lot slower obtaining back again to quotation unquote regular and experienced limits at their lodges. So it was harder for them to get again to that breakfast that guest have arrive to adore. So if a traveler was touring from one area of the place to an additional put, and they have been expecting this due to the fact all the inns in their region ended up back to normal that could direct to troubles. So this was a fantastic episode, super, super well known, once more, variety of a shock, but you know, when you in fact sat down and assume about it, genuinely not that astonishing due to the fact of the historical past of the final pair decades, selection two was episode 94 and this, it truly speaks to what I talked about at the beginning of this episode, proper? The evolution of factors like social media technological know-how, and how a great deal that modifications just months or, or several years more than many years, this episode was all about Instagram reels for accommodations, suitable? So we delight ourselves at Vacation Media Team at currently being at the forefront of lodge, digital internet marketing. We are the authorities. And a single of the items we search for is new patterns, traits, and functions, specially when it arrives to social media platforms, cuz that’s what we do for resorts. We associate with them. We assistance develop custom made information for inns on areas like Twitter, Facebook, LinkedIn and Instagram, appropriate? We know how well known Instagram is, especially with the young tourists, millennials and gen Z. And 1 of the items that Instagram experienced lately released was Instagram reels. And this was a element that was actually pointed at TikTok, appropriate? And they had been making an attempt to probably steal some of that sector share. These have been these sort of 30 to next clips that consumers could share on Instagram sort of like Tik Toks in purchase to either boost issues on house, encourage features, breakfast solutions like we just talked about. So this was a new attribute that was recently released from Instagram. And this episode was definitely wonderful. We brought somebody from our social product or service staff on as a visitor speaker to form of wander us via how to use and what some most effective techniques are for Instagram reels. Quantity a few was episode 80, how to sector your hotel’s new renovations. Correct? So a person of the issues that we seriously centered on throughout the pandemic for inns was of course how to get additional occupancy in a time where vacation just was not taking place, appropriate? Other than out of requirement. But some resorts determined to go a totally distinctive route and shut down fully to genuinely do some new renovations, proper? To renovate that foyer or absolutely redo their rooms or features. And when we acquired out of the pandemic, they, we had these pretty much brand name new resorts, renovated hotels that we ended up seeking on how to market and market. So we shared some really great means, guidelines and best procedures on how you can share on social media, create some exhilaration, discuss to that and your assessment responses, your reputation management, due to the fact you’re only new for so extensive. I don’t forget that was a single of the important phrases that we had been speaking about. New is new for just a shorter amount of money of time. So you want to take benefit of it though you can. There’s truly new renovations is some of the ideal periods to get these five star evaluations and seriously set your ideal foot ahead out there with this kind of a large, large funds investment. We know, transpire with renovation. Amount four of our most well-known episodes ever on the Suite Place. This was episode 86 organizing your hotel’s 2022 social media calendar portion a single. So this was these types of a major episode that we actually had to do two sections of it. And this is actually a single of my favored episodes. We experienced Aislynn Roberts on and she’s just one of our team users from customer achievements. And she speaks to hotels on a daily basis attempting to uncover inspiration for them to find posts about events, community stories, features, seize bookings through social media. So what we determined to do was take a calendar, the 2022 calendar. And we went by each and every solitary time and started out to fill out that calendar, give suggestions for the summer season, the spring, the winter season and the fall to assistance hoteliers fill that calendar out with just enjoyable content. And once again, this was just a person of my favourite episodes, seriously just finding resourceful and, and sharing with hotels. Some actually, seriously one of a kind techniques to, to spur engagement on their social channels. Variety 5 was episode 83 state-of-the-art sentiment assessment and reporting. Now this was with Jason Lee, our main engineering officer, likely 1 of the most recognizable voices on this podcast. He’s been with me many times. And the motive is, is since exactly what this episode was all about. A new rollouts for Vacation Media Group, digital solutions for lodges. So Jason and his item and improvement team ended up difficult at operate. Were truly diving deeper into insights and details from guest feed-back. And this episode is all about that. Chatting about how we get that knowledge from visitor critiques and how we deliver that info again to the hotelier to make smarter operational and funds final decision. So this was a definitely good episode accomplishing a hundred podcast episode could not have been performed with no the assistance of my advertising workforce and the help of Travel Media Team and listeners like you. So I want to thank you, but we have also had some friends outside the house of the Journey Media Team group, join us, some seriously significant names in the market. I don’t forget we experienced a couple episodes of Yan Phitom from STR all through the throes of the pandemic in which we talked to him about, you know, what was on the horizon. What was the STR details stating to us which could provide clues? Due to the fact we had under no circumstances been by one thing like that in the marketplace we’ve been by way of recessions just before, but nothing, nothing like we observed the earlier few several years, oh, we experienced hospitality influencer. Rupesh Patel on to communicate about status administration and how critical that is for his motels and, and what he’s performing appropriate now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key gamers from lodge management groups just join us and, and give tips and methods on digital advertising and marketing. And I’m so thankful we have so lots of much more attendees not in a position to get to appropriate now, but grateful for. So if you haven’t checked out some of those people episodes, you should do result in they are incredibly, pretty insightful. And by means of executing this a hundred episodes worthy of, we’ve also have some definitely exclusive once-a-year episodes that we do each individual one year that I’ve definitely appear to adore and are some of my favorites. One particular of them is with our VP of products and development, Patrick O’Brien. He arrives on just about every 12 months and we look at the best five sentiment tags for resorts across the region. You know, we’ve talked about cleanliness, which was a massive tag and subject all through the pandemic, naturally, and Patrick not only shares this details with us, but he also shares means that you can answer to assessments as effectively as leverage this details for your social media marketing and advertising and websites. A different yearly episodes we do with is with our president Dana Sanger. We do a calendar year in assessment at the end of every single 12 months, just conversing about the incredible accomplishments that the Vacation Media Group workforce have completed and, and milestones and targets that they’ve hit as very well as the price that we’re ready to provide for our resort associates. We have been in hospitality, as I’ve stated ahead of for more than 40 yrs and, and have hotels that we perform with throughout the nation. So this is a really neat episode to form of reflect on all the matters that we have completed to enable further more people partnerships and carry on new and existing associations in the industry. And then final 12 months in 2021, we experienced just one of, I would say the coolest sequence. And this was remaining equipped to hear to you, our viewers, the listeners, the hotel listeners out there, and what they have been capable to do is share their stories of what we referred to as hospitality heroes. So we experienced a, a number of episodes that we did in this collection just to identify some of individuals hoteliers that went previously mentioned and beyond during what another person argued the hardest time for our marketplace. And there have been just some awesome, awesome stories. And it was just these kinds of an honor to share those people in excess of a channel on a forum like this. And with that, I am really excited to announce that we are undertaking a second sequence, which is likely to be named Hospitality Trailblazers, the place we are gonna get some of the major and loudest voices in the resort industry. And we’re gonna invite them on the Suite Place. We’re gonna talk and we’re gonna select their mind, question them what they think about what is what’s on the horizon. What they imagine are some recommendations and tips. When it arrives to electronic advertising for their management team, we are gonna have some actually, seriously good visitors and I am super stoked about it. So you’re hearing about it in this article. To start with much more details to arrive about Hospitality Trailblazers. This is our second collection that we have completed to kind of really amplify the voices of our market. Simply because once again, we, we, we’re these kinds of a limited knit local community, but yet again, as we wrap up these days, I just wanna thank every person. My Journey Media Group staff, my advertising group for all the challenging function that they’ve place into this, a hundred episodes is no effortless feat. I wanna thank you. The resort listeners and invite you. I know if you have been listening to us for some of these episodes would invite you to go away us a review. We’d like to listen to your responses and opinions about what we’re accomplishing, suggestions about what you’d like to listen to for our upcoming a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will speak to you future time on the Suite Spot. To be part of our loyalty system, be certain to subscribe and give us a five star reading through on iTunes. Suite Location is generated by Travel Media Group. Our editor is Brandon Bell with deal with artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your keep.